Why do women adore floral pieces so much?

Floral prints are nothing new to Hollywood stars like Selena Gomez. From Europe to Asia, this trend has never gone out of style. But why do women adore floral pieces so much?

The reasons are simple:

• To be a woman is to have a love for flowers. Wearing a floral dress is a natural way of expressing femininity.

• Fabrics like polyester, cotton, and linen feel cool and breezy, making them perfect for hot summer days. Plus, floral patterns blend beautifully with the season — in harmony with Mother Nature.

• Florals aren’t just about looks — they lift your mood. Whether it’s afternoon tea or a cloudy day, a floral print can brighten up your spirit.

🌺 At Kawagoshi Masa, we bring you two main styles of printed fabric:

• Floral prints: sweet and feminine, loved by women aged 15–30.

• Tie-dye / abstract prints: chic and stylish, perfect for bold women from 25 and above.

That’s why Kawagoshi believes with confidence: as long as you find a good printed fabric with a cool, comfortable texture, you’ve already captured women’s attention for your brand.

(Paris Hilton wears floral dress)

And at Kawagoshi, beautiful prints and breathable fabrics are never in short supply.